Eif Rivera
Panelist
PANEL: True To Bold Visions
Eif Rivera is a Puerto Rican Bronx native who started directing when he shot his first music video for hip hop artist Fat Joe. Since then, he has directed over 50 music videos including videos for artists such as Bad Bunny, J. Balvin, John Legend, Cardi B, French Montana, 50 Cent, Megan Thee Stallion, Justin Bieber, Nas, JLO, Nicky Minaj, Lil Wayne, DJ Khaled and more. In 2020, he directed DJ Khaled, John Legend, and Nipsey Hussle and won “Video Director of the Year” at BET Hip Hop Awards for the video “HIGHER.”
In television, he most recently directed the season 3 finale for RAISING KANAN for Starz, BMF season 2 finale for Starz, WU-TANG for Hulu/20th and FOUND for WBTV/NBC . He previously directed on POWER BOOK 2: GHOST, POWER: RAISING KANAN, BLACK MAFIA FAMILY, POWER: FORCE (all for Starz/Lionsgate) and FOR LIFE for ABC/Sony. His FOR LIFE episode was selected by Sony for the Emmy in the Outstanding Directing category.
He is currently in post-production for his first feature film, KILLING CASTRO, starring Al Pacino, Xolo Maridueña and Diego Boneta with Romulus Entertainment producing. The is the story of Malcom X and Fidel Castro coming together at Hotel Theresa in Harlem during Fidel’s visit to New York in 1960 to address the United Nations General Assembly as the newly minted president of Cuba.