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Lex Borrero

Panelist

PANEL: Becoming a Multi-Hyphenate

A prominent figure in the entertainment industry, is known for his innovation, executive leadership, and advocacy for Latino culture. He gained recognition in Billboard’s “40 under 40” in 2020 and “Latin Power Players” in 2023. His career includes collaborations with artists like J Balvin, Maroon 5, Bad Bunny, and Justin Bieber, resulting in over 500 million records sold worldwide and numerous Billboard Hot 100 hits.

His career has spanned various roles in the music industry, culminating in his co-founding of NEON16 with producer Tainy in 2019. NEON16 evolved into a multi-faceted entertainment company with ventures in music, gaming, television, film, and live events, earning accolades as the most innovative music company by Fast Company in 2021. He also played a key role in NEON16’s partnerships with the NFL, producing the “Por La Cultura Mixtape: Volume 1” in 2022.

In 2023, he acquired ARRO Media, which became the AM16 agency, offering brand services at the intersection of music, culture, and entertainment. AM16 has worked with major brands, generating successful campaigns, and recently led a groundbreaking partnership with Red Bull USA and F1. His remarkable journey has been featured in notable publications, including Forbes, Billboard, Rolling Stone, Deadline, Adweek, Variety, CNN, The Hollywood Reporter, and The Wrap.

In 2024, Lex Borrero made headlines by co-managing the music career of global superstar Will Smith, marking a significant milestone in his dynamic career. With a keen eye for talent and a passion for innovation, Lex has quickly become a driving force behind Smith’s musical endeavors, blending fresh ideas with the actor’s iconic legacy in the music world. This exciting partnership not only highlights Lex’s exceptional skills in the entertainment industry but also promises to elevate Smith’s sound and redefine the landscape of contemporary music.

PANELISTS:

OTHER PANELISTS:

Students Pass:

Sales End October 10, 2024
The STUDENT TICKET allows you admittance to Palm Springs Art Museum for 3 DAYS of NVISION Latino Film & Music Festival, October 10-12, 2024, and includes:

  • Film Screenings Location Annenberg Theater, Regal Cinemas
  • Panels Location Annenberg Theater, Lecture Hall
  • Special Presentations Location Annenberg Theater

Please note, Student ID verification is required for entry. If you do not have your Student ID at the time of the event, you will be turned away. Must be over 18 years old to attend the festival with a student pass.

P.S. Community Pass:

Sales End October 10, 2024
The P.S. COMMUNITY PASS allows you admittance to Palm Springs Art Museum for 3 DAYS of NVISION Latino Film & Music Festival, October 10-12, 2024, and includes:

  • Film Screenings Location Annenberg Theater, Regal Cinemas
  • Panels Location Annenberg Theater, Lecture Hall

PS Community Access is available to residents from the following cities:

Bermuda Dunes, Cathedral City, Coachella, Desert Hot Springs, Indian Wells, Indio, Indio Hills, Joshua Tree, La Quinta, Morongo Valley, North Shore, Palm Desert, Palm Springs, Rancho Mirage, Sky Valley, Mecca, Thermal, Thousand Palms, Twentynine Palms, Yucca Valley

Please note, that verification of current local address is required for entry. This may be in the form of an ID Card, utility bill, or mail addressed to your name from the last two months.

REGULAR PASS:

Sales End October 10, 2024
The REGULAR PASS allows you admittance to Palm Springs Art Museum for 3 DAYS of NVISION Latino Film & Music Festival, October 10-12, 2024, and includes:

  • Film Screenings Location: Annenberg Theater and Regal Cinemas
  • Panels Location: Annenberg Theater and Lecture Hall
  • Awards Presentation Location: Annenberg Theater
  • Nightlife Programming (Reforma)
VIP Pass:

Sales End October 10, 2024
The VIP – 3 DAY PASS allows you admittance to Palm Springs Art Museum for 3 DAYS of NVISION Latino Film & Music Festival, October 10-12, 2024, and includes:

  • Preferred seating at Film Screenings and Panels
  • Film Screenings Location Annenberg Theater and Regal Cinemas
  • Panels Location: Annenberg Theater and Lecture Hall
  • Cocktail Receptions Location Meyerman Garden
  • VIP Garden 3-day Access Location: Meyerman Garden
  • Awards Presentation Location Annenberg Theater
  • Nightlife Programming (Reforma)

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Tickets

VIPPRE

The Business of Being Latin

April 15 | 2:00PM - 2:45PM ET

A conversation and teaching about the power of creating your Brand and expanding your cultural reach. Talent’s passions can touch multiple ecosystems; let’s get an inside look at what strategic planning takes place in order to prevent someone from being successful outside of the craft in which they are most well known. An insightful conversation will help us get a longer-term view of how to expand your brand beyond what you might expect.

Jairo
Alvarado

Leslie
Grace

Lynette
Coll

Santiago
Zapata

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