PAPOTA

In parallel to the launch of their new EP, CA7RIEL & Paco Amoroso present a short film directed by Martin Piroyansky and with the special participation of Martín Bossi. Through a visually innovative proposal, the film exposes the pressures of the music industry and the impact of success of the artistic identity.

After their Tiny Desk went viral on a global level, the duo captured the attention of Gymbaland, an influential music rep who promises to take their career to the next level and get them a Latin Chaddy. However, the road to stardom has a price. We see them get trapped between the industry’s expectations and imposter syndrome as the artists begin to modify their image and behavior to fit into hegemonic standards.

With a tone that oscillates between humor and criticism, the short film reflects a fight between authenticity and fame, exploring how external demands can fracture the strongest ties. The story reaches a climax when the relationship between both gets strained, not only placing in doubt their career but in their friendship as well.

In the end, CA7RIEL & Paco Amoroso find in their bond the key to resist to the industry’s impositions, reaffirming their essence and leaving a reflection about what success truly signifies.