Turning a Viral Moment into an Animation Empire: A conversation with Vivienne Medrano
From YouTube indie animator to Amazon Prime’s newest hit maker, we talk with the famed creator of the HAZBIN HOTEL (A24/Amazon Prime) and HELLUVA BOSS (YouTube) on building an organic fan base through the art of direct-to-consumer content creation. From fan-made animations of hit pop songs to running her own independent animation studio, we’ll take a visual journey through Vivienne’s career as we discuss the challenges in sustaining and growing a pipeline that matches the demand of her fanbase, all while mainting her artist first independent roots.